Freedom Is An Illusion

I have recently come across a very interesting book written by the great behavioral psychologist B. F. Skinner:

http://en.wikipedia.org/wiki/Beyond_Freedom_and_Dignity

I haven't finished this book yet but the general gist is that we should start shaping people's behaviors with with psychological technology.  This theme is reflected in A Clockwork Orange by Anthony Burgess, who was opposed to Skinner's proposition.

I have a lot to say about this book but I need to catch up on renormalization for my quantum field theory class...